Question:
Who does the americal idol coke sponsorships?
what design shop or agency?
Best Answer - Chosen by Asker:
David Raines, vice president of integrated communications for Coca-Cola is responsible on the client side. Coke's ad agency is McCann-Erickson. It looks like CAA handled the integration deal:
"Consider the case of Coke and American Idol, a pairing CAA sold to the Fox network. By any measure, Idol was a phenomenon, and Coke, its main sponsor, had a presence the likes of which had never before been seen on a network series. The show's judges--Simon Cowell, Randy Jackson, and Paula Abdul--had Cokes in front of them at all times. Coke commercials featuring the program's contestants could barely be distinguished from the show. Between numbers, the contestants hung out in a waiting room with guess-which soft drink on every perch and a couch bearing the Coke ribbon logo. Coca-Cola and CAA won't comment on the price of the deal, but several independent research firms have pegged the drinkmaker's spending on Idol at about $10 million per season. Coke is said to pay the agency around $100,000 a month."