What's the best way to advertise for Martial Arts classes?

Question:

What's the best way to advertise for Martial Arts classes?

I'm starting Martial Arts classes at a local gym. It's not a very well known art like say, Tae Kwon Do or Karate. What would be the best way to get people interested and get them through the door? I primarily am looking for a demographic of about 14 and up. What and where are some good places to advertise. Flyers and stuff are obvious but they don't seem to bring about a good return, or maybe I'm not putting them in good places. I think advertising at Highschools would be good, but I'm not in Highschool anymore, so that makes things tricky.

Best Answer - Chosen by Asker:

That's a young (and tricky) demographic to be targeting. In fact, I don't think you should be trying to target the children. Rather, you should target their parents.

Have you ever considered advertising on the back of receipts at grocery stores? (This is actually what I do for a living). I have several martial arts clients who just love our program, and it's not expensive at all. All of the parents have to go shopping, and I bet that they would love to have a place to drop the kids off for an hour or two while they go shopping, so I think that this would be a great option for you because you'll get massive exposure.

I went to school for advertising and I've been working in the advertising field for a while, and in my experience this form of advertising beats the socks off of any other types of advertising in both results and low price.

You can go ahead and shoot me an email if you have any other questions. Good luck and definitely consider register tape advertising/couponing.