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Position:Home>General - Arts & Humanities > Explore movie/TV placements or music tie ins ?Question: Explore movie/TV placements or music tie ins ?Can you help me understand this - it's a compnay's strategy for advertising. Best Answer - Chosen by Asker:
Product placement (PPL) is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange. |