What exactly is excessive emotional appeal...as related to public speaking?

Question:

What exactly is excessive emotional appeal...as related to public speaking?

Best Answer - Chosen by Asker:

by trying to placate to the sensitive issues of the general public. The way Hillary did today when she said Gulf coast areas and New Orleans MATTERS. She was speaking to a bunch of blacks on the bloody Sunday observance day in recognition of the black right to vote. She was trying to get the black vote that she had so assuredly before obama came along and ruffled up her panties.