What is the philospy behind the ads?

Question: What is the philospy behind the ads!?

that are sometimes on the right side of your screen that will have some animated character dancing or someone getting hit in the head or something as the picture but the actual ad is about refinancing your house!? Are they thinking that people that are drawn to the character has below average intelligence so it will be easy to sucker them into a no contract scam!?Www@QuestionHome@Com

Best Answer - Chosen by Asker:

Yeah!. They think that action will draw your attention to what ever they are selling!. Personally, I hate it!.Www@QuestionHome@Com

Think of the most memorable things in your life!.

First comes the frustrating events - If you notice ads like to present incomplete pictures or frustrating events!.
Second is Joyous events: Happiness/Beauty
Third is Embarrassing events: Funny Situations
Fourth is Performances: Musical or Dramatic Experiences!.

These are some of the tools to make ads successful
The philosophy is name recognition and sales!.Www@QuestionHome@Com

you should look into Derren Brown!. Whether what he does is real or not, most of it does have psychological merit!. He uses advertising to subliminally persuade people to do things!. It has something to do with what your talking about!. That is just one of his many "tricks!."Www@QuestionHome@Com

The philosophy is "Not everyone is as intelligent as you" And I mean that in a truth sense!.Www@QuestionHome@Com