What is the role of perception in the Decision Making Process?

Question:

What is the role of perception in the Decision Making Process?

organizational behavior

Best Answer - Chosen by Asker: Given that perception is integration of what your senses have gathered, it is the primary step in the decision making process. If you're talking about organizational psychology and the decision making involved in business, you are better off posing this question in psychology or business probably.

You'd find your answer in some business psychology text. I am sure. If not, search online.