Is marketing a science or an art?

Question:

Is marketing a science or an art?

Best Answer - Chosen by Asker:

Both. It's the science of convincing people that what ever it is that is being marketed is worth their paying for it, and there is an art to using presuasion and words and images to "paint the picture" of what your targeted audience would want to see, and what you want them to see and remember. You have to caputre their attention, keep it, convince them, and then take their money. Brilliant, scientific and artistic. Hope this helps.