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Question:

Explore movie/TV placements or music tie ins ?

Can you help me understand this - it's a compnay's strategy for advertising.

what are placements and tie ins?


Best Answer - Chosen by Asker:

Product placement (PPL) is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange.

See http://en.wikipedia.org/wiki/product_pla... for more

A tie-in is an authorized product that is based on an existing or upcoming media property, such as a movie or video/DVD, computer game, video game, television program/television series, board game, web site, role-playing game or literary property. Tie-ins are released primarily as a way of creating additional income from a property, but also as a means of promotion and increasing the public visibility and awareness of the property.

More at http://en.wikipedia.org/wiki/tie-in...