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Golden reed award...?

Anyone know what the golden reed award is? It could relate to music, but is there another one..?


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From: Music Trades | Date: July 1, 1989

Rico Recognizes Performance Talent With Golden Reed Award

Rico Products, the world's largest manufacturer of reeds and woodwind accessories, has instituted a new awards program to recognize the accomplishments of reed instrument artists, students, and business professionals in the music industry. Recipients of the "Golden Reed Award" will receive customized plaques engraved with their name and specific accomplishments. Student recipients will also receive a cash scholarship.
http://www.highbeam.com/doc/1g1-7692721....

That's all I could find on the "Golden Reed Award"
Hope that helps!