Does anyone know any great tips for creating an awesome site?

Question: Does anyone know any great tips for creating an awesome site!?
Best Answer - Chosen by Asker:

The 5 golden rules:

A good site has personality, the drawings and the buttons are designed to show a style:
Example: Yahoo must be in red and must have an exclamation mark, otherwise there is something wrong, it is not Yahoo!

A good site is fast!.

A good site is organized so that you can find everything in 3 clicks or less!.

A good site is not a 19th century novel: to the point, draw instead of writing!.

If you have to show clips, use Flash, do not try exotic formats!.Www@QuestionHome@Com