How is this effect achieved?

Question:Look at these videos on the Jack Wills website:
http://www.jackwills.com/Community/Movie... , how do they acheive the vintage, amateurish filming effect? It's kind of muted like polaroid photos and i'd love to know how they do it. Thanks.

Best Answer - Chosen by Asker: Look at these videos on the Jack Wills website:
http://www.jackwills.com/Community/Movie... , how do they acheive the vintage, amateurish filming effect? It's kind of muted like polaroid photos and i'd love to know how they do it. Thanks.

I think they are just old 8mm film copied to digital, so the 'effect' are built in. I'm going on the fashions and some shots of cameras and the like. I think they're from the '60's or early '70's.

You can re-create similar effects in Photoshop CS3 Extended you can apply any filter or effect that you can apply to a single image to a video, so you can increase or decrease saturation add grain and a whole host of other effects to a few selected frames or to a whole video. One of the coolest is fit video to soundtrack which speeds up (or slows down ) the frame rate so the video and soundtrack start and end together. Great fun.

Chris