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Question:

Why is Broadway called the great white way?


Best Answer - Chosen by Asker: Because all the actors have dandruff!
Just kidding!

"Longacre Square had the first moving electric signs, and it was when the Times Building was erected in 1904 that Longacre Square ceased to exist. It was now known as Times Square. And because of the magnificent illumination of the Avenue and the Square, Broadway had been christened "The Great White Way"."
http://www.talkinbroadway.com/bway101/1....