Why does buying things make us feel good?

Question:

Why does buying things make us feel good?

Best Answer - Chosen by Asker: Socialization of euphoric consumerism. In much of the western world, we are socialized to believe that purchasing things and owning things is pleasurable. Which is a contrast from the pleasure one receives from utilizing an item. For example, did you ever have a toy when you where a kid that you really wanted, only to get it and never really play with the damn thing? How many people these days get caught up in the hype of possessing the trendy item they never use?