What are the Three Line Principles in Advertising?

Question:

What are the Three Line Principles in Advertising?

Best Answer - Chosen by Asker: line art is a simple drawing because the image is solid black on a white page..

i searched for principles... but it exceeded.. here's the list!

Contrast means showing differences in two different sections of the design or showing somehow that the design being created is very different from other designs because of its contrast. Contrast can also be used to show emphasis in any part of the design.

Emphasis is given to an area within the design because that area is meant to be seen or is more important to be noticed when compared to other places of the design. For example, your design might be to have white parallel lines going up and down. In the center of this design, you could have a circle. This circle would be a part on the design that is emphasized.

Balance means keeping your design like a pattern. A balanced pattern would be if you had a border on your pattern in black. Unbalanced would be if approximately one-third of the border was orange and the other two-thirds in pink. To keep your design balanced, make your measurements as accurate as possible. Keeping your design symmetric is a good technique for good balance, but not necessarily the best for all types of designs.

Unity means keeping your design in a sort of harmony in which all sections of the pattern make other sections feel complete. Unity helps the design to be seen as one design instead of randomness all around your design.

Pattern is simply keeping your design in a certain format. For example, you could plan to have wavey lines all around your design as a pattern, but then you must continue those wavey lines throughout the design for good patterns. It wouldn't look good if suddenly you stopped all the wavey lines and drew a picture of a dog.

Movement is the suggestion or illusion of motion in a painting, sculpture, or design. For example, circles going diagonally up and down from right to left could show that the design moves up and to the right or down and to the left.

Rhythm is the movement or variation characterized by the regular recurrence or alternation of different quantities or conditions. In simpler words, it's just like pattern and shows that the desing has a 'beat' or 'flow' going with it. A plain white box has almost no rhythm what so ever.